Nowadays, retail e-commerce is booming like never before. More and more entrepreneurs want to try their luck in online sales. Have a look at some stats showing the exponential growth of retail eCommerce in this digital world.
But according to the latest survey by Marketing Signals, the failure rate of eCommerce startup stands at about 90% after 120 days or about 4 months. Here are the top ten reasons for the failure of e-commerce startups:
● Poor digital marketing – 37%
● Lack of internet search visibility – 35%
● Little to no market for their services and products– 35%
● Running out of fund– 32%
● Price as well as cost issues – 29%
● Got outcompeted – 23%
● Retail giants dominate a large market share– 19%
● Lack of client service – 16%
● The poor or unprofessional team around them – 14%
● Product mistiming – 11%
So, why do most eCommerce startups fail to survive in their initial days? Well, there are many reasons for it. Choosing the right firms for your eCommerce web development is crucial for its success. There are many eCommerce development companies in Dubai that have a track record of successful online store web and mobile app development.
But, before that, I want to share with you some pain points of newcomers in your eCommerce. The below-mentioned chart shows why no website visitor to an eCommerce site buys anything on that website.
Here I have mentioned some “dos” to put into practice for improving the quality of your eCommerce website as well as increasing its conversions.
1. Choose The Right Platform for Your eCommerce Website
- 1 1. Choose The Right Platform for Your eCommerce Website
- 2 2. Upsell products to your existing clients
- 3 3. Use email for providing sale and discount information
- 4 4. Proper SEO and content marketing strategy is a must
- 5 5. Drive traffic to your eCommerce website
- 6 6. Drive Traffic Through Targeted Landing Pages
- 7 7. Have a Comprehensive Content Strategy
- 8 Don’ts of eCommerce Development
- 9 1. Never ignore social media channels for your eCommerce website
- 10 2. Never expect overnight success for your eCommerce website
- 11 3. Never make your brand susceptible
- 12 4. Never ignore a good customer service
- 13 Let’s Wrap Up
It is a very competitive field, and there are a plethora of opportunities for e-commerce platforms. The most popular are Shopify, YoCart, Magento, and BigCommerce.
It can easily personalize what every e-commerce business wants from an eCommerce platform, create a website that responds to mobile phone users and collect valuable web traffic data. And analyze the excellent strategy that a buyer can provide to a site on the journey.
NopCommerce is an extension of all these areas. The latest version of this platform overshadows competition in most of these areas. Building NopCommerce based eCommerce website deserves a firm idea when it comes to choosing which platform to use for business owners ultimately.
2. Upsell products to your existing clients
If you like to get the most from your existing clients, you can consider offering upgrades to them. It is usually provided near the end of every purchase cycle, showing your clients that sales of a similar but more expensive item are about 20 times more likely than sales that contradict themselves.
3. Use email for providing sale and discount information
The email appears for the last century! But email marketing is a pretty effective way to reach your potential customers. You can use email to contact your customers who drop their purchases. You can also use targeted email campaigns to reach your consumers with various special offers and deals on your services and products. In addition to this, the return on investment from a right old email is more on social media.
4. Proper SEO and content marketing strategy is a must
Things can get quite tricky when you see everything related to e-commerce. Online business owners think about email campaigns, SEO, website design, and content marketing strategy every day, dozens of different data trends, and technology upgrades – and this is just a small sample. Here, the key is to deal with a problem over some time and move promptly toward your final goal, not to try to do anything with one another to burn yourself.
5. Drive traffic to your eCommerce website
Now that you have created a great e-commerce website that your potential customers like in the future, the next step in managing a successful e-business is to direct traffic to your site. After all, if you have no visitors to your eCommerce website, then you have no customers.
There are a plethora of effective ways by which you can bring traffic directly to your eCommerce site. But for newcomers, two of the most convenient and most cost-effective plans for content creation and search engine optimization are to optimize your site.
Optimizing your site for SEO helps your website to rank higher in search engine results and also creates content like blog posts. For example designing useful and entertaining blog posts such as gift guides, which include keywords that your target audience is searching for, which will help more online shoppers. More traffic means more customers for you.
6. Drive Traffic Through Targeted Landing Pages
While something can be easily said about the high rates of free traffic on search engines, the higher the traffic towards your site, the higher your conversion rate. Whether you are selling a subscription, physical product, digital download, or something else, the best way to attract this focused website traffic is to get social media users in order to secure landing pages that they invite to the funnel. If you can find an effective way to integrate payload and landing pages yourself, this is better.
7. Have a Comprehensive Content Strategy
The most reliable way to lead potential customers is to focus on a problematic content strategy. While the fixed cost of creating and installing continuous content, high-quality content may appear high, it always pays for a quantifiable amount. Start with a blog on your site, and share your posts on different social media, then work closely with your industry posts and other websites.
Don’ts of eCommerce Development
Using Twitter and Facebook as a free distribution platform will revolutionize your business. Both giants on social media are trying to do business immediately to buy ads. All this is good and good, but keep in mind that there are limits to what your followers can see with your regular posts.
As mentioned earlier, email is better at converting customers. Although, this doesn’t mean that you should talk in another way and not focus on social media. Develop a plan that integrates content, social media, and email to attract enthusiastic consumers to your site.
2. Never expect overnight success for your eCommerce website
The idea of getting successful is, in most cases, a myth, extending to e-commerce. Like any brick and mortar business, e-commerce requires hard work, dedication, and time. It’s far from the idea of sitting in the nightwear in front of your computer, waiting for millions to discover your talent. This is the reason why everyone from academic institutions to Malaysian doctors recommends starting small, focusing on long working hours and continuing to interact.
3. Never make your brand susceptible
Every step in creating your e-business must be done with the brand in mind. This is your greatest asset in the internet world – the integrity of your brand. Your brand should be the most important in every social media post, email blasting, content piece, and product description.
4. Never ignore a good customer service
Repeated customers are the lifeblood of every business. Pleasing returning customers is much easier than going out and getting new ones. In every client contact, you keep in mind, your popular customers. If you provide them with high-quality products and responsive customer service, they will return. All of these types of clients can offer a basis for your business.
These are some basic issues that you should keep in mind when running & planning your eCommerce website. It is a challenge in a competitive environment. But, it can be a great way to make money, exceeding all expectations.
Let’s Wrap Up
So here you saw various dos and don’ts for the success of any eCommerce website. No doubt, online store development is one of the most lucrative business ideas that can generate profits if it is handled carefully.
If you are a small business or entrepreneur, I will suggest you hire an eCommerce developer that has a track record of developing secure, scalable and feature-packed online stores for their clients. There are many web development companies that create best in class and successful eCommerce websites for their clients. You can contact these companies for further details.
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