With Virtual Reality, Augmented Reality and voice search stepping into the digital marketing game, 2020 might very well be the most crucial year for SEO. It is also essential to curate an SEO strategy for 2020 that complements the new trends and stand out amongst the thick crowd. With Artificial intelligence changing the way we interact with things online, SEO might be up for a significant overhaul. Digital Marketing Experts believe 2020 will be the year of Amazon Search Optimisation (AMSO). The sales figure for Amazon’s products can cement this saying. With sales crossing 20 million for Alexa products, voice search will be a dominating factor in SEO.
Out of all the hype, here are five major trends we believe is set to change the online landscape of SEO in 2020
1) Search intent and optimizing the code:
As we move forward with time, keywords are becoming less relevant! This will be one of the significant changes in SEO. Less focus on the relevancy of keywords and more on intent-based search optimization is set to change the way how search engines display the results.
Search intent: In today’s world, if you insert a few keywords into a blog post, and you can expect it to come up in the top 10 search results. But Google is changing the way the results are displayed. Instead of focusing on the keywords, Google will come with the results based on the intention of the search. Google wants to show users what exactly they are searching for precisely.
Talking about the effect of search intent on search engines, here’s an example: When a user searches for the “How to write a blog,” he will receive several results mentioning the different methods to write a blog. But the user will need more information, like how to start with a blog, what are the best platforms, etc. We mean that the user needs information that satisfies his query. So, you need to create content that is detailed and well-researched. This content will help boost engagement and improve rankings.
Pay attention to optimizing your websites too. Utilize CDNs, plugins, caching, organizing scripts/CSS files which are currently an effective way to optimize your site. Also, make sure your website loads faster. Google’s AMP provides near-instantaneous website loading. Therefore, your website’s speed will always be under the radar in 2020.
2) Video Optimisation:
A recent study by Cisco said that video content would surpass all forms of content, with 85% of the people opting for it. There will be a spike in video advertising as mobile data is getting cheaper, and people are consuming this data for a video online. Therefore, there is a need to integrate video as a vital marketing tool. You will need to think of ways to optimize video content to meet the search engine standards. Here are some of the ways you optimize your video:
– Channel name: Getting 500 subscribers as soon as possible helps you get yourself your channel name, and that is one important aspect of SEO.
– Channel keywords: Drive traffic to your channel using the specific channel keywords. Place these keywords strategically to get more traffic. Focus more on YouTube optimized keywords to get higher ranking on Google.
– Description: This area will help your users learn more about you. You can make use of keywords here too. Google rewards you every time you make a seamless user experience.
3) Voice search optimization:
Half of the online searches for 2020 will be voice searches. Voice searches have become one of the most-used methods to do online searches. That’s why there’s a need for brands to optimize their strategy to play around with voice search too. This is important as voice searches enable almost anyone to access the internet. With this, you will need to optimize your website with a different approach. You will need to focus more on words like ‘when,’ ‘how,’ ‘where,’ ‘why,’ etc. The focus should be more on long-tail keywords. The keywords should be specific and directly aimed at how a user will be searching for it on the search engine.
4) Social media indexing:
Content marketing has been an ever-growing industry and is set to hit $300 billion in 2020. This will have a major impact on search engine optimization as SEO and content marketing go hand-in-hand. SEO trends will focus more on creating content that searches the intent of the user, while content creators will focus on providing value to the content supplied to the users. This also helps in improving the rank on search engines too.
Social media is set to play a massive role in 2020 as their depth in search engines is growing deeper. Users are using social media channels like search engines themselves. More than content being indexed and Google rankings, you need to focus on optimizing your social media channels for your users. YouTube and Facebook are some of the social media channels that offer the ability to search.
When developing your website, mobile is the way to go. The number of mobile users will only go up in the future, and therefore, Google recommends businesses to optimize their website to be platforms responsive. Your content must stay consistent across all platforms – from desktop to mobiles. When you are developing your website, you should keep in mind that Google crawls both versions of your website – desktop and mobile. It is of great significance that your website has a responsive design. If your users face any difficulty while accessing your website on their device, they won’t think twice before exiting your website and choosing your competitors. Also, along with a responsive design, make sure the page load speeds and load time are prioritized. The images and dynamic elements of your webpage should also be optimized for the mobile experience.
The changing tides of technology only take our digital marketing strategies forward. Adapting to the changes strengthens your strategy, and therefore, you will be able to deliver a better and consistent experience for your users. The changes to be made are angled towards user satisfaction, so, you should align your digital strategies in a way that complements their satisfaction. Here’s to a great 2020!
Abhijit Mandavkar is a Digital Marketing Manager. He plans and coordinates marketing activities of ValueHits, a full-service Digital Marketing Agency based in Mumbai, India. With his experience and expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.
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